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In the world of design-build, the last thing on your mind in the middle of the busy season is sitting down to write a masterpiece you can use for marketing. If you’re fortunate to be booked solid all year-round, you probably won’t feel the need to market...read more
In the residential sector of the landscape industry, it’s tough to make a good living purely delivering design services. It’s common, if not the norm, for the design department of design-build firms to break even at best, much to the disappointment of their designers...read more
Most residential landscape designers and design-build landscape contractors take longer than they should to guide their clients from the design and costing phase of a project into the construction phase. As a guy whose entire business is based around helping...read more
Four out of five landscape contractors who are trying to develop the design arm of their construction businesses, struggle with design fees.
They have trouble communicating the value of design to their clients, they lack confidence in discussing what’s involved in the design process and they have difficulty pitching design fees and winning them.
Several times a week, I’m asked by people from our industry, mostly landscapers, if I have any suggestions for how they might go about attracting new clients to their business. Most, if not all of them are interested in appealing to wealthy clients. Up until that...read more
It’s now been a month since you first dropped by Jim and Heather’s home to discuss their hopes and dreams, needs and wants, likes and dislikes. You’ve put together a design which they’re clearly very excited about, you’ve spent hours with a ruler and calculator...read more
We all know that making a great first impression is really important if you want to build a strong working relationship with new clients. As countless studies have shown, people remember you most is by their perception of you during the first moments of your first...read more
When your client signs a contract with you, they are placing an enormous amount of trust in you and your team. They’re allowing you to come into a space that is normally reserved exclusively for friends and family. You may not think much of that, but that’s actually a...read more
I was standing at the intersection of two really busy streets in town yesterday, a torrent of pedestrians rushing past in all directions. I was waiting for someone I’d never met, to have a chat about their business over coffee. As I was standing there, a number of...read more
How great does it feel to get a referral?! You didn’t advertise, you didn’t pay for a bunch of Facebook ads, you basically got a phone call from someone who was given your number to call by someone else, it’s awesome! Word-of-mouth referrals like that are the most...read more
I'm writing this post because I'm really pleased with the CRM system I'm using.. it's called Hatchbuck and it's doing wonders for my b2b service business. Hatchbuck has completely changed the way I nurture prospects, from the first time I contact them until they...read more
Instead of being pre-occupied with which software is the best software, consider instead what kind of design documentation (plans, 3D visuals) you actually NEED to pitch, win and deliver your landscape project and then look at ways to cost effectively outsource the use of software to specialised service providers.read more
Here are 3 reasons why it probably is and 3 alternatives that are worthy of your attention. Have you found yourself completely confused by what you’re supposed to be doing when it comes to this continually elusive game called “social media”? “Basically, you’ve GOT to...read more
Now that you’ve seen what Pitch Box can offer, you're probably wondering what the best way to introduce 3D into your existing landscape design services might be. Obviously your Clients need to cover the cost so you'd have to incorporate it...read more
As you might imagine, I’ve spoken to a lot of small business owners about how they use 3D to perform different roles in the way they deliver their service. I thought it would be worth sharing some of the different perspectives that other business owners have on how it...read more
Yeah buddy, you’re the BEST landscaper in town!.. just like everybody else. Over the last couple of months I’ve noticed a trend on the websites of landscape design and build companies that sees more and more of them lay claim to having “earned a reputation” as being...read more
As someone who has had to make a living from providing design services, it has always been interesting to observe the variation in attitudes towards the “value” of my chosen profession. This can range from being hailed as the hero who created the blueprint for the...read more
One of the most important pieces of information you’re looking for when you first start the process of acquiring a new landscape client is the potential size of their investment, in other words, their budget. As you already know, finding out this crucial piece of the...read more
One of the things I’ve always had to do as a landscape architect is make recommendations to my client as to which contractor I believe is right for their project. This is not always an easy task, it’s a combination of things, and something I don’t take...read more
5 Lessons Learnt as a Landscape Architect to the Swimming Pool and Landscape Construction Industries
Having worked for years in both "design only "and "design + construct" firms has taught me five very important lessons about achieving success through the designer-contractor relationship in our industry, all of which have led me to develop Pitch Box as a means to...read more